Analysts: Broadband & Internet
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Home Networking Strategies for Service Providers: The Rise (again) of the RG Parks Associates: Broadband & Internet In 2008, there was a massive change in the purchase behavior for consumers regarding networking equipment. Up to this point, consumers primarily purchased their networking devices at retail, with equally high return rates. |
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Broadband Services: The Turning Point Parks Associates: Broadband & Internet This white paper from Parks Associates examines the evolution of broadband services and provides primary consumer data of U.S. broadband households, including current penetration of bundled services, consumer interest in a variety of broadband value-added services, and the impact of VAS on customer satisfaction. |
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IPTV and the Digital Home Parks Associates: Broadband & Internet This white paper from Parks Associates looks at the role of telco/IPTV services within the larger context of the digital home. It also examines the strategies necessary for providers to succeed in this space. |
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The Impact of Online Video in Europe Parks Associates: Broadband & Internet Broadband adoption has grown significantly in Western Europe, with the U.K., Italy, Spain, Germany, and France adding roughly 50 million new broadband households in the past three years. This market growth opens the door to alternative forms of video distribution. This white paper examines the video-viewing habits of European consumers and how those patterns will affect adoption of online video. |
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The Future of Networked Devices & Digital Content Parks Associates: Broadband & Internet Parks Associates analysts give insight to the future of networked devices and digital content. |
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Know Thy Customer: Customer Analytics to Drive Value-added Services Parks Associates: Broadband & Internet This paper examines the evolution of support services beyond troubleshooting features to a more expansive role in using data and analytics collected about a household and the equipment in it to develop targeted marketing campaigns around value-added services. |
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Digital Lifestyles and the Service Provider Parks Associates: Broadband & Internet Service providers are currently facing issues brought on by the economic and housing crisis, slowing subscriber growth, and increased competition where the right combination of services or the wrong pricing dynamics can woo subscribers from one carrier to the next. Although service providers priorities have been consistent over time, the steps necessary to fulfill them have changed. |
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Consumer Technology: Key Trends and Outlook for 2008 Parks Associates: Broadband & Internet The manner by which consumers create and share personal and commercial content, enjoy a variety of programming and entertainment applications, communicate, and enhance productivity at home and on-the-go is evolving as digital technologies become more mainstream. As 2008 looms, there is very solid activity and very real potential among multiple players in services delivery, software development, and platform design to address the increasing consumer appetite for lifestyle enhancement solutions and productivity applications from broadband to portable music and emerging television services among many categories. |
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IPTV in Europe: Digital TV in a Hyper-competitive Market Parks Associates: Broadband & Internet This white paper examines the prospects for IPTV service in Europe, including the role of convergence in promoting consumer adoption. This white paper provides analysis of the current and expected state of digital television services in Europe. |
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Broadband Video: A Market Update Parks Associates: Broadband & Internet A Parks Associates' paper discussing the Broadband Video Market |
