Analysts: Wireless
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Super Buyers: The Key Broadband Segment Buying CE Products Parks Associates: Wireless This paper addresses the Super Buyers, the segment of consumers purchasing the majority of CE products and their demographics and attitudinal behaviors regarding the purchase of consumer electronics. Understanding the Super Buyers segment, including what influences them and what purchasing factors are important to them, is key to success in the market. |
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Digital Lifestyles and the Service Provider Parks Associates: Wireless Service providers are currently facing issues brought on by the economic and housing crisis, slowing subscriber growth, and increased competition where the right combination of services or the wrong pricing dynamics can woo subscribers from one carrier to the next. Although service providers priorities have been consistent over time, the steps necessary to fulfill them have changed. |
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Consumer Technology: Key Trends and Outlook for 2008 Parks Associates: Wireless The manner by which consumers create and share personal and commercial content, enjoy a variety of programming and entertainment applications, communicate, and enhance productivity at home and on-the-go is evolving as digital technologies become more mainstream. As 2008 looms, there is very solid activity and very real potential among multiple players in services delivery, software development, and platform design to address the increasing consumer appetite for lifestyle enhancement solutions and productivity applications from broadband to portable music and emerging television services among many categories. |
