Communications & PR

Build Relationships with your Members and the World

Our communication professionals will work with top media and industry analysts from around the world to get you known and gain brand recognition. The most successful and well-managed alliances and associations know that communication must also happen internally to retain members. We'll collaborate with you to create programs that keep your members informed and actively involved in your activities and goals.

Develop a comprehensive communications strategy fitting your budget and priorities
Competitive messaging analysis and key message development
Serve as your spokesperson or train your spokesperson
One-stop shop: write, distribute and promote press releases
Implement the right social media programs using YouTube, LinkedIn, Facebook and Twitter
Build thought leadership through contributed articles and speaking/panelist programs
Global media relations programs to spread your message
Global industry analyst relations that generate excitement about your solution and ecosystem
Write and produce electronic public and member newsletters

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Client Profile: Smart TV Alliance

Creating a truly smart TV requires more than a fleet of engineers. How do you generate interest in such a significant opportunity? How do you ensure the entire ecosystem supports the initiative?

Inventures worked with the Smart TV Alliance to develop a strategic plan that addressed two key Alliance stakeholders – prospective members and developers. Like any good plan, it was carefully designed to fit their budget and meet their objectives. We then initiated media and industry analyst relations to educate the ecosystem and potential stakeholders. From press releases, interviews, briefings at Alliance events or tradeshows, Inventures seasoned communication professionals help guide the way and maintain consistent messaging across all platforms to ensure success.